Your tech is brilliant.
Your story isn't.

Let's change that. I build and run marketing for deep tech start-ups from scratch as fractional CMO. I'm your first senior marketing hire, without the full-time salary.

Let's talk Run the diagnostic

Marketing built at

You've built something the world actually needs. Batteries that last longer. Chips that didn't exist five years ago.

And yet, nobody outside your lab gets it.

You're the CEO with a team now. Engineers, sales, product. But marketing is still a mess. And you're wearing too many hats.

The agency made a pretty website and vanished.

The junior needs more direction than you have time to give.

You know your tech is special. You just can't get it out there.

Meanwhile, some startup with half your tech raises twice the funding. Because someone told their story first.

Most founders misdiagnose this.

I've torn down the marketing of 100+ deep tech companies. Most fail the same check, and rarely the one they expected. Let's find out which challenge you actually have: positioning, demand, the story itself, or nobody running the whole thing.

Run the diagnostic

I've spent over 10 years inside companies like yours.

I know the meeting where the PhD adds one more equation to slide 4.

I've run NXP through two of the biggest M&As semiconductor land has ever seen.
I took Axelera AI from pre-product to a $100M+ pipeline and $200M+ raised.
Today I'm building marketing at LionVolt and help companies like yours get traction.
I'm a fun person to work with.

More about Merlijn

Let's get to it. And I promise, no decks about decks.

We talk.

In 30 minutes we go through what you built, where you're stuck, and what's not working. I'll tell you honestly whether I can help.

We build.

Based on our conversation(s), we build the plan. Every situation is different. Some need me weekly, others a sprint. A messaging framework, a demand engine, or even an interim challenge.

I run.

I'm your head of marketing until you're ready to hire one full-time.

Let's talk

Without marketing leadership

Skip this and the pattern repeats: another €30K website that says nothing, another six months gone. Meanwhile a competitor with worse tech and a better story raises your round.

With marketing leadership

The story lands. Investors lean in, inbound starts, and you get to be the CEO again.

Let's figure out your story.